(PDF/ePub) We First: How Brands and Consumers Use Social Media to Build a Better World Writen - Simon Mainwaring

We First: How Brands and Consumers Use Social Media to Build a Better World

By : Simon Mainwaring

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Book Synopsis :

A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestle as well as a bold plan for how corporations need to rethink their strategies."

Book Detail :

Author : Simon Mainwaring

Pages : 250 pages

Publisher : Palgrave MacMillan

Language : en-GB

ISBN-10 : 0230110266

ISBN-13 : 9780230110267

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

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